Elizabeth Arden is now 1 with the greatest names within the cosmetics business. It owns, manufactures, and licenses about a hundred perfumes, whilst distributing twice that quantity of fragrances to retailers. These scents are marketed below various brand names like Elizabeth Arden, 5th Avenue, Red Door, and her White Diamonds. Additionally, the business creates and sells colognes and skin care goods along with other cosmetics.
The founder, Elizabeth Arden, was really born Florence Nightingale Arden in Ontario, Canada. She took and worked at lots of odd jobs prior to settling in to the 1 that she would remain in for many of her life. Moving to New York City when she was twenty 4, she worked shortly to get a pharmaceuticals business, after which for Eleanor Adair, a "beauty culturist". With her flair for company, experimentation, and innovation - also as a actual drive for good results - the foundation with the business was not far behind.
In 1912, Arden traveled to France to understand the beauty methods employed in Paris beauty salons. When she came back to America, she brought back much more than new understanding. She also brought back a collection of tinted powders and rouges that she had developed. In the time, makeup was generally reserved for stage performers, and this represented 1 with the initial main innovations that the business would introduce towards the cosmetics marketplace.
The subsequent main improvement came when Arden collaborated having a. Fabian Swanson, a chemist, to make a "fluffy" face cream. The item they came up with was named Venetian Cream Amoretta, also because the accompanying skin lotion, which became a good results. This led to a lengthy and fruitful partnership. This was the starting of a scientific method towards the cosmetics business, and this business philosophy ultimately impacted the rest with the business.
The business continued to develop and prosper below the alert and cautious path of its founder. She died, following a lengthy and complete life, in 1966. The business ultimately was acquired from Unilever by FFI, that is a brand new York business. And as much as these days, the name Elizabeth Arden is synonymous with high quality and style.